vox advocacy

Vox Advocacy is an online platform that helps users create and manage advocacy letters sent to key decision-makers and government officials. It has been a powerful tool at Sussex Strategy Group to bring social impact.

This great tool needed a revamp due to its poor user experience, and I was tasked to turn it into a usable and marketable product. The process includes two major parts: strategy and design. Stakeholder interviews, journey mapping, landscape research, and feature lists are conducted in the strategy stage. In the design stage, I created a lo-fidelity wireframe, a Hi-fidelity design prototype, and a design system for the development hand-off.

The new design results in faster operation speeds, fewer mistakes, and a significantly higher satisfaction score from users.